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Social sciences and humanities

Study plan of master degree course in ADVERTISING, DIGITAL COMMUNICATION AND CREATIVE BUSINESS PROCESSES

Department of Communication and Economics

The list of subjects varies according to the curriculum and the selected enrolling year.

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Selected curriculum: comune for enrolled in academic year 2023/2024

Course year 1
First Half-Year Cycle 14/09/2023 - 22/12/2023
LINGUISTIC VARIATION 6 CFU
Mandatory
Cristina GUARDIANO
PSYCHOLOGY OF PERSUASION 6 CFU
Mandatory
Nicoletta CAVAZZA
WEB DATA SCIENCE 6 CFU
Mandatory
Roberto CAVICCHIOLI
Second Half-Year Cycle 26/02/2024 - 31/05/2024
ADVERTISING AND BRAND IMAGE 9 CFU
Mandatory
Ilaria BAGHI
Veronica GABRIELLI
ENGLISH C 6 CFU
Mandatory
Silvia CACCHIANI
LANGUAGE AND DIGITAL COMMUNICATION 3 CFU
Optional
Cristina GUARDIANO
ORGANIZATION AND CREATIVE PROCESSES 6 CFU
Optional
Damiano RAZZOLI
SOCIOLOGY OF CONSUMPTION 6 CFU
Optional
Vanni CODELUPPI
SOCIOSEMIOTICS AND CULTURAL STUDIES 6 CFU
Optional
Federico MONTANARI
THEORIES OF COMMUNICATION 9 CFU
Mandatory
Giancarlo CORSI
Course year 2
FINAL EXAMINATION 15 CFU
Mandatory
First Half-Year Cycle 12/09/2024 - 20/12/2024
DATA COLLECTION AND ANALYSIS TECHNIQUES 12 CFU
Mandatory
Margherita GUIDETTI
Maria Cristiana MARTINI
EDITORIAL PLANS FOR DIGITAL COMMUNICATION 6 CFU
Optional
LABORATORY OF ADVERTISING STRATEGIES AND CREATIVITY 6 CFU
Optional
SEMIOTICS OF ADVERTISING 6 CFU
Optional
Cinzia BIANCHI
Second Half-Year Cycle 24/02/2025 - 30/05/2025
COMMUNICATION OF CREATIVE BUSINESSES 6 CFU
Optional
INTERMEDIA LANGUAGES 6 CFU
Optional
Nicola Maria DUSI
SOCIAL MEDIA AND MULTIMEDIA COMMUNICATION 9 CFU
Mandatory
Marco FURINI
WEB CONTENT WORKSHOP 6 CFU
Optional
Giacomo TAGLIANI
WORK EXPERIENCE 6 CFU
Mandatory