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Social sciences and humanities

Study plan of degree course in DIGITAL MARKETING

Department of Communication and Economics

The list of subjects varies according to the curriculum and the selected enrolling year.

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Selected curriculum: comune for enrolled in academic year 2023/2024

Course year 1
REMEDIAL DISCIPLINARY REQUIREMENTS 0 CFU
Mandatory
First Half-Year Cycle 14/09/2023 - 22/12/2023
DATA ANALYSIS FOR DIGITAL MARKETING I 6 CFU
Mandatory
Stefano GHINOI
DIGITAL MARKETING STRATEGIES 6 CFU
Mandatory
Silvia GRAPPI
E-BUSINESS MODEL AND STRATEGIC INNOVATION 6 CFU
Mandatory
Paolo DI TOMA
ENGLISH A2-B1 0 CFU
Mandatory
Silvia CACCHIANI
INFORMATION SCIENCE 6 CFU
Mandatory
Antonio GAGLIARDI
Second Half-Year Cycle 26/02/2024 - 31/05/2024
ANALYSIS AND PROFILING OF DIGITAL BUYERS 6 CFU
Mandatory
Cristina CAMELLINI
DIGITAL ANALYTICS 6 CFU
Mandatory
Federico FUZZI
DIGITAL LAW FOR BUSINESS I 6 CFU
Mandatory
Maria Grazia IOCCA
ECONOMICS FOR INNOVATION 9 CFU
Mandatory
Sara CARIA
Course year 2
First Half-Year Cycle 12/09/2024 - 20/12/2024
DATA ANALYSIS FOR DIGITAL MARKETING II 12 CFU
Mandatory
Anna Caterina LEUCCI
DIGITAL LAW FOR BUSINESS II 12 CFU
Mandatory
Maria Grazia IOCCA
Marco VIGNOLI
ENGLISH B1-B2 3 CFU
Mandatory
Silvia CACCHIANI
Second Half-Year Cycle 24/02/2025 - 30/05/2025
BRAND AND DIGITAL COMMUNICATION 9 CFU
Mandatory
Ruggero RAGONESE
COMPUTER SCIENCE 6 CFU
Mandatory
Marco FURINI
DIGITAL MARKETING AND STRATEGIC PLANNING 9 CFU
Mandatory
Andrea PACCHIONI
INTERNSHIP II 15 CFU
Mandatory
Course year 3
FINAL EXAMINATION 3 CFU
Mandatory
First Half-Year Cycle 24/09/2025 - 21/12/2025
DIGITAL BANKING 6 CFU
Mandatory
ENGLISH B2-C1 3 CFU
Mandatory
MARKETING TECHNOLOGIES FOR ECOMMERCE 12 CFU
Mandatory
Second Half-Year Cycle 18/02/2026 - 24/05/2026
DIRECT MARKETING 12 CFU
Mandatory
INTERNSHIP III 15 CFU
Mandatory