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Social sciences and humanities

Study plan of degree course in DIGITAL MARKETING

Department of Communication and Economics

The list of subjects varies according to the curriculum and the selected enrolling year.

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Selected curriculum: comune for enrolled in academic year 2021/2022

Course year 1
REMEDIAL DISCIPLINARY REQUIREMENTS 0 CFU
Mandatory
First Term 13/09/2021 - 22/12/2021
DATA ANALYSIS FOR DIGITAL MARKETING I 6 CFU
Mandatory
Andrea SCIANDRA
DIGITAL MARKETING STRATEGIES 6 CFU
Mandatory
Silvia GRAPPI
E-BUSINESS MODEL AND STRATEGIC INNOVATION 6 CFU
Mandatory
Paolo DI TOMA
INFORMATION SCIENCE 6 CFU
Mandatory
Francesco POGGI
Second Term 28/02/2022 - 03/06/2022
DIGITAL CUSTOMER ANALYSIS AND PROFILING 12 CFU
Mandatory
Maria Cristiana MARTINI
Andrea SCIANDRA
DIGITAL LAW FOR BUSINESS I 6 CFU
Mandatory
Maria Grazia IOCCA
ECONOMICS FOR INNOVATION 9 CFU
Mandatory
Francesca PANCOTTO
ENGLISH A2-B1 0 CFU
Mandatory
Silvia CACCHIANI
INTERNSHIP I 6 CFU
Mandatory
Course year 2
First Term 12/09/2022 - 22/12/2022
DATA ANALYSIS FOR DIGITAL MARKETING II 12 CFU
Mandatory
DIGITAL LAW FOR BUSINESS II 12 CFU
Mandatory
ENGLISH B1-B2 3 CFU
Mandatory
Second Term 27/02/2023 - 02/06/2023
BRAND AND DIGITAL COMMUNICATION 18 CFU
Mandatory
COMPUTER SCIENCE 6 CFU
Mandatory
Marco FURINI
INTERNSHIP II 9 CFU
Mandatory
Course year 3
FINAL EXAMINATION 3 CFU
Mandatory
First Term 24/09/2023 - 21/12/2023
COMPETITION AND COMPANIES IN A DIGITAL ECONOMY 12 CFU
Mandatory
Fabrizio FERRETTI
Fabrizio MONTANARI
DIGITAL BANKING 6 CFU
Mandatory
Stefano COSMA
ENGLISH B2-C1 3 CFU
Mandatory
Second Term 18/02/2024 - 24/05/2024
DIGITAL COMMUNICATION PLANNING 12 CFU
Mandatory
INTERNSHIP III 15 CFU
Mandatory